Ageism Is Never In Style®


Founded in 2016, Ageism Is Never In Style® is the leading and multi award-winning global business & culture consultancy and community platform for age inclusivity, intergenerational connection, and longevity.​​​ ​ Founded in 2016 by Jacynth Bassett - one of “22 Londoners Changing the World” - its mission is simple: to change hearts & minds around age, empower every life stage, and drive positive commercial and cultural transformation. Originally a sister brand to The Bias Cut, Ageism Is Never In Style® was launched with the aim of furthering its age-inclusive values, and being a global platform and safe space that unites people to inspire one another, to spark discussion and debate, and to inform, educate and transform attitudes. From day 1, Ageism Is Never In Style® has been at the forefront of this movement, and over the past 8 years it has grown to become a global force: from creating its own original and viral campaigns such as #ILookMyAge and Strike Out Ageism; to brands and businesses seeking its consultancy, expertise and insight; to organisations partnering with it to create campaigns and projects; to its community growing to over 300K… As such, today Ageism Is Never In Style® is a brand in its own right, and it 'consicously uncoupled' from The Bias Cut as of 2024. Ageism Is Never In Style® continues to be spearheaded by our founder Jacynth; meanwhile The Bias Cut remains its exclusive official retail partner - with proceeds from sales donated to charity - and is extremely proud to continue to support all its pioneering and groundbreaking work.