Meet Jacynth, our award-winning "Ageism-Fighting Trailblazer" Founder


Born and raised in London, from an early age Jacynth developed a love for fashion and style, appreciating its significance in personal identity and emotional wellbeing. However she grew saddened and frustrated by the fashion industry, after seeing women, like her mum, being alienated by it as they aged. So she became resolved to fight and end ageism in fashion once and for all.   Whilst studying Law at Cambridge University, Jacynth identified the need to disrupt fashion’s perception of age, and to create a shopping destination that empowers women to embrace the best versions of themselves today. After graduating, she used her minimal savings to independently develop and launch The Bias Cut - the first age-inclusive independent fashion online boutique - and movement Ageism Is Never In Style® in 2016.