The Blog - By Our Founder Jacynth

Stories of Style

  • #StoriesOfStyle: Prue Leith Discusses Her Style

    As you know, we're on a continuous mission to lift your spirits during these difficult times. And with that in mind, I'm delighted to introduce our new series: #StoriesOfStyle. We'll be sharing videos, interviews, photos and more as amazing women talk to us about their personal relationships with...
  • 4 Years On: Chatting With My Mum, The Inspiration behind the-Bias-Cut

    Back when the-Bias-Cut.com was a mere baby and just a blog, I interviewed my mum Marilyn Bassett – the inspiration behind the business. It was seeing women, like her, being increasingly treated as invisible and irrelevant by the Fashion Industry due to their age that made me want to fight back, ...
  • Tips On Working From Home From Someone Who Already Does

      We’re are currently living in extremely difficult times, and it seems this will continue for the foreseeable future. I know many of you will be very worried right now, but I hope we can help support you with some light relief, tips, and cheering up. Because we will get through this.  Given th...
  • It's So Last Season: The Decline of Over 50 Representation In Fashion

    This time last year diversity at Fashion Week was the talk of the town. Finally designers seemed to be embracing inclusivity, with more ethnicities, sizes, ages and sexualities than ever being celebrated on the catwalk. The Fashion Industry gave itself a big pat on the back and declared diversit...
  • The New Collection Debuts At Gok Wan's One Size Fits All

    Last Sunday we had the pleasure of joining Gok Wan for his One Size Fits All Event in Hemel Hempstead.  Whilst I was in LA early June I received the call from Gok’s team, as they’d discovered the-Bias-Cut and were immediately blown away by how much our brand and values were perfectly aligned wi...
  • #StoriesOfStyle: Turning The Beauty Industry On Its Head: Why I Decided To Start A Haircare Brand That Embraces Age

    On my mission to champion style at every age and change the narrative around ageing, I've come across and met lots of women who share my values. But it's easy to end up in a bubble, forgetting that the vast majority of society still hasn't caught up. Case in point: this week, 29 year-old pop sta...