Welcome to Ageism Is Never In Style®

Founded in 2016, Ageism Is Never In Style   is a movement & community created by our "Ageism-Fighting Trailblazer" founder, Jacynth Bassett, to challenge the Fashion Industry's - and society at large's - ageist attitudes, and to champion age-inclusivity.
 Ageism Is Never In Style's mission is to bring fashion into 21st century, where diversity and inclusivity is beautiful. Age is irrelevant to true style, and we aim to empower and celebrate all ages whilst breaking down walls the walls of bias and prejudice that still remain.
 Ending ageism means ensuring we all have the choice to age however we wish to, without external pressure or judgement. That may mean going grey, or it may mean dying your hair. Or maybe it even involves having botox. There is no 'right' or 'wrong' way to age - only what is right for you.   We also believe it is vital for all ages to engage in the conversation around ageism. Ageism is the only 'ism' that will inevitably affect us all, so whether you're in your 20s or in your 80s, we welcome to you the movement. 
Raise awareness and spark conversation by using #AgeismIsNeverInStyle on social media, and by wearing our free Ageism Is Never In Style badges and charity face masks.   The free Ageism Is Never In Style badge launched in February 2018, to coincide with London Fashion Week. Due to its success, the badges are now permanently available to order, and are shared and worn in public and on social media globally.  Order now >
You can make a statement whilst staying safe and stylish by wearing our #AgeismIsNeverInStyle face covering - as seen in Woman & Home, Hello! , You Magazine and more -  with £5 per covering sold donated to charity Hospice UK.  Order now >
Like & follow our Ageism Is Never In Style Facebook Page for the latest news, articles, videos, interviews and developments on ageism in fashion >
Join our Ageism Is Never In Style Facebook Group to connect with fellow pro-agers, share content, and to start and/or engage in discussions and debates >
Head over to our Blog to read our founder Jacynth's latest opinion pieces and articles. And, if you have a particular story or view you'd like to share too, become a featured writer  Find out more >